IN-CAR PAYMENTS FOR BMW WITH OPENINFORMER
The BMW Group is a global manufacturer of automobiles and motorcycles, headquartered in Munich, Germany. The company employs over 120,000 people worldwide.
The in-car payment solution, developed in collaboration with the BMW Group, has been refined over the past few months and enhanced with key innovative features.
With the introduction of direct billing, services can now be billed even more seamlessly through existing customer relationships. This reduces friction and significantly improves the user experience—from booking to billing.
A flexible discounting logic has been implemented to support global marketing campaigns. In particular, during promotions such as Black Week, time-limited discounts can be targeted and processed automatically—on a scalable basis across all markets.
Complex pricing structures can now be mapped out in multiple tiers. For example, customers can first take advantage of free trial periods before paid plans automatically take effect. This enables a significantly higher conversion rate for in-vehicle digital services.
Services are offered in progressive bundle tiers—ranging from entry-level bundles to advanced service packages. Customers can flexibly expand these bundles, with new services seamlessly aligned with existing subscriptions. This avoids fragmented contract terms and ensures consistent billing cycles and a seamless user experience.
You need an uncomplicated interface and are still looking for a partner? Or is your project rather complex and your plan difficult? In both cases – perfect.
Use the contact form or just send us an email.
Our contact details:
bill-X GmbH
Liebigstraße 29
D-49074 Osnabrück
+49 541 71008-0
info@bill-x.de